When you open your eCommerce business you go through several steps: first, you decide to create an eCommerce Website Dubai, then you choose the best eCommerce solution to create your eCommerce website Dubai, once this is done you work on the design of your eCommerce website perfecting the images of your products and the visual identity of it, and Then to promote your eCommerce website Dubai business you create your profiles on social networks. Phew! Up to now, it seems to be a long work, right? But one more effort is needed! The next step is very important: generate the first sales.
As we already know, at the beginning of an eCommerce website Dubai project you have to have a lot of persistence and patience. To help you get through that stage more easily, we collect some strategies that will help you generate sales in your eCommerce website Dubai.
Search Engine Marketing
1. Open an account on Google My Business
If you have a physical location, a good idea is to add the address in Google Maps to offer more sales channels to the consumer. Google Maps works as an arm of Google Places, therefore, to include your store in the map of the search engine you must first have created a business account in Google Places (in the following tutorial we explain how to do it).
2. Work on SEO Strategies
At the beginning of a business it may happen that there is not too much budget to invest in marketing, that's why it's a good idea to invest in the SEO of your eCommerce Website Dubai. With free SEO strategies (organic positioning in search engines) you can appear higher in the search results when someone searches for something related to your business. Some of these strategies are to include keywords in your eCommerce website Dubai, use description meta tags on all pages, make images accessible by search engines, among others.
3. Remember the visits that come from Tablets and Smartphones
Having an eCommerce website Dubai adaptable to mobile devices will make your business run with an advantage over the competition as more and more people access eCommerce websites from their cell phones or tablets. Today, 4 out of 10 people consult and compare prices from their mobile devices before buying at offline stores.
4. Expand your customer base with Facebook
1 out of 5 people in the world already have a Facebook account, do you have any doubt that your target audience is somewhere in this social network? To get the first sales, a good place to start is promoting your brand on Facebook. So that your strategy of presence in this social network is as successful as possible.
5. Enter on Pinterest
Pinterest is a very visual social network since it consists of sharing images (similar to Instagram). The big difference of Pinterest with Instagram is that the first one allows you to link the image to an external site, and here lies the great advantage of it: the possibility of generating free traffic to your eCommerce Website Dubai. In general, the public of this social network is people with high purchasing power that tend to enter from mobile devices. Creating an account in Pinterest is simple, they are only 3 simple steps.
6. Communicate your brand in 140 characters
Twitter is still one of the most used and useful social networks to dynamically dialogue with your customers. Nowadays the consumer accesses the sites for a short time, between task and task, while waiting for something, at a traffic light, etc. For this reason, offering content in 140 characters is a strategy that will definitely attract the attention of several.
7 Start with ads on Facebook
There are different types of ads that you can perform on Facebook. Depending on the objective you have in mind you can promote your page to get more 'likes', promote a particular publication, a product, etc. If you have a budget to invest in marketing, we definitely recommend investing in ads within the largest social network of all.
8. Create campaigns in Google Ads
Ads by Google Ads will allow you to be present when your customers are searching for you on search engines. When you define a bid and set up keywords for your ads, you will compete to appear among the paid results when a person searches for something related to your business. The best? You will only pay when they click on your ads!
9. Advertise on Instagram
If you already created your account on Instagram, you may know what Instagram is. Instagram is the most used social networking app in Dubai. The operation is very similar to that of Google Ads.
10. Create a business blog
Getting clients is a task that can be addressed from several sides. One technique is to interest them through content related to their interests and preferences. Creating quality content on your blog and social networks will make your audience feel identified and want to know more about your brand. In addition, many times you can convince the consumer to buy you by explaining or showing you how your product and its features work. Having a blog is a way to communicate with your customers in a different way and spending relatively little (or nothing).
11. Send Email Marketing
The marketing strategy via email is still one of the most profitable today. Just create a good database and segment it well by lists to send personalized messages to each segment and get the user interested. Communicate your new releases, news and offers through this channel and thus increase your sales.
12. Incursion in original formats
The consumer of today is accustomed to multiple screens and exposed to thousands of daily stimuli. Capturing your attention is not as simple as we think. For this reason, a good strategy is to be original in the way to approach them. Did you try creating videos or infographics of your products? How about the most recent social networks like Snapchat or Instagram? Your target audience has a particular profile and frequents certain places, it is up to you to identify it well and address it in the best possible way.
Traditional Marketing Strategies
13. Print flyers
If you identify that your target or target audience frequents certain physical places, print pamphlets with information about your business to distribute. When doing that, do not forget to highlight the web address of your eCommerce website Dubai. A good strategy is to offer an exclusive discount or promotion next to the URL of your store to encourage consumption in that channel. Needless to say, that if you have a physical store you can deliver the pamphlets there or inform that they can also buy you online.
14. Use discount coupons
Using discount coupons is a great way to attract new customers and retain existing ones. As we mentioned in the previous point, if you have a physical store you can use it to promote your eCommerce website Dubai. Provide discount coupons in your eCommerce website that apply for your eCommerce website Dubai. You can offer different types of discounts, depending on the objectives of your business, for example, discount by percentage, discount by quantity, free shipping, etc.
15. Get involved as a sponsor in industry events
If you have a budget, a good idea may be to make a presence at events where your target is present. You can offer merchandising of your business, be present stamping your logo on the staff shirts, offering bags with your logo to keep the material that is delivered at the event, among other strategies. Always remember to include the URL of your eCommerce website Dubai so that those interested can enter later.
Throughout this article we tell you about various strategies so you can generate sales in your eCommerce website Dubai. It will depend on your business and particular situation which ones will serve you the most. The most important thing is not to lose the patience and persistence to move forward and achieve the goal sooner or later. With these strategies that we tell you, it sure is sooner than later!