When you open your eCommerce business you
go through several steps: first, you decide to create an eCommerce Website
Dubai, then you choose the best eCommerce solution to create your eCommerce
website Dubai, once this is done you work on the design of your eCommerce
website perfecting the images of your products and the visual identity of it,
and Then to promote your eCommerce website Dubai business you create
your profiles on social networks. Phew! Up to now, it seems to be a long work,
right? But one more effort is needed! The next step is very important: generate
the first sales.
As we already know, at the beginning of an eCommerce
website Dubai project you have to have a lot of persistence and patience.
To help you get through that stage more easily, we collect some strategies that
will help you generate sales in your eCommerce website Dubai.
Pay attention!
Search Engine Marketing
1. Open an account on Google My Business
If you have a physical location, a good
idea is to add the address in Google Maps to offer more sales channels to the
consumer. Google Maps works as an arm of Google Places, therefore, to include
your store in the map of the search engine you must first have created a business account in Google Places (in the following tutorial we explain how to
do it).
2. Work on SEO Strategies
At the beginning of a business it may
happen that there is not too much budget to invest in marketing, that's why
it's a good idea to invest in the SEO of your eCommerce Website Dubai.
With free SEO strategies (organic positioning in search engines) you can appear
higher in the search results when someone searches for something related to
your business. Some of these strategies are to include keywords in your eCommerce website Dubai, use description meta tags on all pages, make images
accessible by search engines, among others.
3. Remember the visits that come from Tablets
and Smartphones
Having an eCommerce website Dubai
adaptable to mobile devices will make your business run with an advantage over the
competition as more and more people access eCommerce websites from their cell
phones or tablets. Today, 4 out of 10 people consult and compare prices from
their mobile devices before buying at offline stores.
Social Networks
4. Expand your customer base with
Facebook
1 out of 5 people in the world already have
a Facebook account, do you have any doubt that your target audience is
somewhere in this social network? To get the first sales, a good place to start
is promoting your brand on Facebook. So that your strategy of presence in this
social network is as successful as possible.
5. Enter on Pinterest
Pinterest is a very visual social network
since it consists of sharing images (similar to Instagram). The big difference
of Pinterest with Instagram is that the first one allows you to link the image
to an external site, and here lies the great advantage of it: the possibility
of generating free traffic to your eCommerce Website Dubai. In general,
the public of this social network is people with high purchasing power that
tend to enter from mobile devices. Creating an account in Pinterest is simple,
they are only 3 simple steps.
6. Communicate your brand in 140
characters
Twitter is still one of the most used and useful
social networks to dynamically dialogue with your customers. Nowadays the
consumer accesses the sites for a short time, between task and task, while
waiting for something, at a traffic light, etc. For this reason, offering
content in 140 characters is a strategy that will definitely attract the
attention of several.
Paid Ads
7 Start with ads on Facebook
There are different types of ads that you
can perform on Facebook. Depending on the objective you have in mind you can
promote your page to get more 'likes', promote a particular publication, a
product, etc. If you have a budget to invest in marketing, we definitely
recommend investing in ads within the largest social network of all.
8. Create campaigns in Google Ads
Ads by Google Ads will allow you to be
present when your customers are searching for you on search engines. When you
define a bid and set up keywords for your ads, you will compete to appear among
the paid results when a person searches for something related to your business.
The best? You will only pay when they click on your ads!
9. Advertise on Instagram
If you already created your account on
Instagram, you may know what Instagram is. Instagram is the most used social
networking app in Dubai. The operation is very similar to that of Google Ads.
Content Marketing
10. Create a business blog
Getting clients is a task that can be
addressed from several sides. One technique is to interest them through content
related to their interests and preferences. Creating quality content on your blog
and social networks will make your audience feel identified and want to know
more about your brand. In addition, many times you can convince the consumer to
buy you by explaining or showing you how your product and its features work.
Having a blog is a way to communicate with your customers in a different way
and spending relatively little (or nothing).
11. Send Email Marketing
The marketing strategy via email is still
one of the most profitable today. Just create a good database and segment it
well by lists to send personalized messages to each segment and get the user
interested. Communicate your new releases, news and offers through this channel
and thus increase your sales.
12. Incursion in original formats
The consumer of today is accustomed to
multiple screens and exposed to thousands of daily stimuli. Capturing your
attention is not as simple as we think. For this reason, a good strategy is to
be original in the way to approach them. Did you try creating videos or
infographics of your products? How about the most recent social networks like
Snapchat or Instagram? Your target audience has a particular profile and
frequents certain places, it is up to you to identify it well and address it in
the best possible way.
Traditional Marketing Strategies
13. Print flyers
If you identify that your target or target
audience frequents certain physical places, print pamphlets with information
about your business to distribute. When doing that, do not forget to highlight
the web address of your eCommerce website Dubai. A good strategy is to
offer an exclusive discount or promotion next to the URL of your store to
encourage consumption in that channel. Needless to say, that if you have a
physical store you can deliver the pamphlets there or inform that they can also
buy you online.
14. Use discount coupons
Using discount coupons is a great way to
attract new customers and retain existing ones. As we mentioned in the previous
point, if you have a physical store you can use it to promote your eCommerce
website Dubai. Provide discount coupons in your eCommerce website that
apply for your eCommerce website Dubai. You can offer different types of
discounts, depending on the objectives of your business, for example, discount
by percentage, discount by quantity, free shipping, etc.
15. Get involved as a sponsor in
industry events
If you have a budget, a good idea may be to
make a presence at events where your target is present. You can offer
merchandising of your business, be present stamping your logo on the staff
shirts, offering bags with your logo to keep the material that is delivered at
the event, among other strategies. Always remember to include the URL of your eCommerce
website Dubai so that those interested can enter later.
Conclusion
Throughout this article we tell you about
various strategies so you can generate sales in your eCommerce website Dubai.
It will depend on your business and particular situation which ones will serve
you the most. The most important thing is not to lose the patience and
persistence to move forward and achieve the goal sooner or later. With these
strategies that we tell you, it sure is sooner than later!
